🔗 Share this article

Users will soon have a new feature that permits them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a global launch. This advancement coincides with a surge in AI content, driven by recent video-generation tools.

The Broader AI Trend

Studies have shown that almost a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for substandard, mass-produced content that is often illogical or dreamlike.

“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the power to see more or less of that, based on their own preferences,” commented a platform representative.

Volume and Proportions

The platform shared that there are presently 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 m media items are submitted to the app every day, making clips made by AI a minor part of its total content library.

How to Adjust Settings

Users will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control option in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the setting cover news, clothing, beauty, and dance.

Platform Guidelines

TikTok’s rules mandate creators to tag convincing AI-generated content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.

Furthermore, the app will now attach an “AI-made” label to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This step is intended to stop users from attempting to bypass the labeling process.

Educational Initiatives

TikTok is also launching a $2 million awareness program for specialists and organizations to produce informative material about ethical AI use. This program will support non-profit groups focused on training programming and robotics.

Content Safety Approach

The platform has supported its content review process, amid discussion over proposals to cut jobs for numerous safety staff in the UK. TikTok is planning to reduce 439 jobs in its content moderation team in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.

A senior executive explained that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by staff. The company announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”